Prem Raja , Currencies4You
I have worked in sales for many years and over time read most of the great sales books out there. I have always found that many books offer great solutions in theory, but in reality are not effective. Craig is evidently an experienced sales professional and it shows in his book, all of his theories and tips are realistic and give the balance that I think sales people need. If you haven't read his book I thoroughly recommend giving it a try!